157 lines
6.7 KiB
HTML
157 lines
6.7 KiB
HTML
<html devsite>
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<head>
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<title>Brand Guidelines</title>
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<meta name="project_path" value="/_project.yaml" />
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<meta name="book_path" value="/_book.yaml" />
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</head>
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<body>
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<!--
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Copyright 2017 The Android Open Source Project
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Licensed under the Apache License, Version 2.0 (the "License");
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you may not use this file except in compliance with the License.
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You may obtain a copy of the License at
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http://www.apache.org/licenses/LICENSE-2.0
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Unless required by applicable law or agreed to in writing, software
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distributed under the License is distributed on an "AS IS" BASIS,
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WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
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See the License for the specific language governing permissions and
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limitations under the License.
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-->
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<p>The "Android" name, the <img src="/source/assets/images/sac_logo.png"
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alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo,
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the "Google Play" brand, and other trademarks are property of Google Inc. and
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not part of the assets available through the Android Open Source Project.</p>
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<p>If you are interested in using these brands to indicate their association
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with your device, adhere to the guidelines on this page. These guidelines
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correspond to and complement the
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<a href="https://developer.android.com/distribute/tools/promote/brand.html">Brand
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Guidelines for Android App Developers</a> and
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<a href="https://www.google.com/permissions/">Google Brand Permissions</a>.</p>
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<h2 id="brand-android">Android</h2>
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<p>Here are manufacturer guidelines for the Android brand and related
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assets.</p>
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<h3 id="text-android" style="clear:right">Android in text</h3>
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<ul>
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<li>Android™ should have a trademark symbol the first time it appears in
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a creative.</li>
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<li>"Android" should always be capitalized and is never plural or possessive.
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</li>
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<li>The use of “Android” on hardware, packaging or marketing materials of
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device is restricted to
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<a href="/compatibility/index.html">Android-compatible</a> devices
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only.</li>
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<li>“Android” should never be used in the name of your product or as the
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primary or dominant mark on your packaging or device.</li>
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<li>"Android” should be used only as a term to refer to the operating system
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(OS) of your device. If you are unsure whether your use meets our guidelines,
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follow this simple test: If you can replace "Android" with "the Android
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platform" and the text still makes sense, then you may use this term.
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<ul>
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<li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
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<li><span style="color:green">Correct</span>: "XBrand phone on Android"</li>
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</ul>
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</li>
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<li>You may use “with Android” in plain black text with your logo. If used
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with your logo, "with Android" should be no larger than 90% of your logo’s
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size. First or most prominent instance of this use should be followed by a
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™ symbol.</li>
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<li>Android may be used <em>only as a descriptor</em>, as long as it is
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followed by a proper generic term. It cannot be framed as the product name or
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brand of your device.
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<ul>
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<li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
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<li><span style="color:green">Correct</span>: "Android mobile device"</li>
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</ul>
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<p><strong>Any use of the Android name must include this attribution in your
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communication</strong>:</p>
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<blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p>
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</li>
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</ul>
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<h4>Acceptable examples</h4>
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<img src="images/JB-TM-example.png" alt="Jelly Bean trademark example" />
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<img src="images/8100-TM-example.png" alt="8100 series trademark example" />
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<h4>Unacceptable example</h4>
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<img src="images/XBrand-TM-example.jpg" alt="XBrand trademark example" />
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<h3 id="logo-android">Android logo</h3>
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<p>Unless expressly authorized by Google through written agreement, the Android
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logo and custom typeface may not be used (with or without the Android robot).</p>
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<img alt="No Logo" src="images/android_logo_new_crossed_out.png">
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<img alt="No Logo" src="https://developer.android.com/images/brand/android_logo_no.png">
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<h3 id="robot-android">Android robot</h3>
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<div class="wrap">
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<div class="col-4">
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<img alt="android-robot" style="float:left;margin-right:10px" src="/source/images/Android_Robot_100.png">
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<p style="padding-top:20px">
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<a href="https://developer.android.com/images/brand/Android_Robot_100.png">100x118</a><br>
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<a href="https://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br>
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<a href="https://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator</a>
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</p>
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</div>
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<div class="col-8">
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<p style="padding-top:20px">The Android robot can be used, reproduced, and
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modified freely in marketing communications with proper attribution. For
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details, refer to
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<a href="https://developer.android.com/distribute/tools/promote/brand.html">App
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Developers Brand Guidelines</a> and the
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<a href="https://creativecommons.org/licenses/by/3.0/">Creative Commons
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license</a>.</p>
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</div>
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</div>
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<div class="wrap" style="padding-top:20px">
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<div class="col-4" style="align:center">
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<img alt="no-peace-robot" style="width:30%;height:30%" src="images/No_PeaceBot_200.jpg">
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</div>
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<div class="col-8">
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<p style="padding-top:20px">The Android Peace Robot or any variation of the
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Android Peace Robot (such as the Android robot with a peace sign) may not be
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used in partner marketing.</p>
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</div>
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</div>
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<div style="clear:both"></div>
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<h2 id="brand-google_play">Google Play</h2>
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<p>Use of the “Google Play” name and the Google Play Store icon on the
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packaging of the hardware, marketing materials of the hardware, or the hardware
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itself is allowed only on devices
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<a href="/source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed
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to access Google Play</a>. For a list of devices licensed to use Google Play,
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refer to
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<a href="https://support.google.com/googleplay/answer/1727131">Supported
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devices</a>.</p>
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<h2>Other brands</h2>
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<p><a href="https://www.android.com/auto/">Android Auto</a>,
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<a href="https://www.android.com/tv/">Android TV</a>, and
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<a href="https://www.android.com/wear/">Android Wear</a> are brands owned by
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Google. These brands require Google proprietary software that runs on top of
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Android and is available only through a license with Google. For information on
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how to request a license, see
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<a href="/compatibility/contact-us.html">Contact Us</a>.
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<h2 id="Questions">Questions</h2>
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<p>For additional brand usage information, contact the Android Partner
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Marketing team by submitting the <a
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href="https://support.google.com/googleplay/contact/brand_developer">Partner
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Brand Inquiry Form</a>.</p>
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</body>
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</html>
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